When setting up your Google Adwords campaign, Google requires that you write the ad first and then select the keywords and phrases. However it is highly recommended that you first select your keywords and then write your ads. This infact helps you to write your ads in accordance with the keywords you have chosen to advertise on.If you have not read the Keyword Research Topic for Google Adwords yet, it is important that you do so before going any further. If you find yourself setting up your Adwords campaign before you have had time to do keyword research, then only create a bogus ad, and make sure that you return to revise your ad later. In the keyword research topic we had discussed about grouping keywords into relevant groups. You will want to write ads for each of these keyword groups. Them what you bid on keywords, correspond your ad to its group of keywords. You will want to match your ad copy as closely as possible to the keywords in each family of keywords.Google Adwords allows only a limited amount of text on your Adwords Ads, so it is vital that you make the maximum out of it. The only way to stand out from the crowd is to be different. Make sure that you have ads that are eye-catching and attractive. Making your ads attractive is a very huge factor for success as these ads can improve your Click-Through-Ratio (CTR) highly. If you have a higher CTR than your competitors you could actually be paying less per click, and appearing higher in the sponsored ads result list. This is because Google Adwords favors ads that consistently have a high CTR.
Google has some basic Adwords guidelines to consider when writing you ad. The headline of your Adwords ad must be less than 25 characters (including spaces). Google Adwords then gives you an additional 2 lines for descriptions. However each line is limited to 35 characters (including spaces). So it is evident that you have a fairly limited space in which to entice your customers. It is important that you use it wisely.
Make sure that your Google Adwords sparks the interests of the users if you are to get clicks to your merchant website. Your first eye-catcher will be your headline. After your customer has clicked through your Adwords ad, they will reach your merchant site where you might list all the important features of their product or service. Get to know these features and ask yourself “How do these benefit the customer ?” To pick out the most effective benefits to include in your Adwords ads headline you must see things as your customer would. When writing your Google ad dont just thinks like an affiliate, but also like a customer. Consider what brought the customer to your ad and what benefits they can gain from your product or service.
Utilizing your keywords in your Google Adwords campaign is one simple method to pinpoint your customer’s interests and needs. If the customer reached your Adwords ad by searching for a specific keyword then the same keyword in your ad will certainly catch his/her eye. Begin by writing your ad in sentence and/or paragraph form. State what it is your customer should know. Then reduce it and refine it until you are satisfied and happy with your Google Adwords ad.
Quick Tips :-
To sell a product you must spark interest and entice your customer with words. A compelling headline or title for your Google ad is imperative. Each phrase in your Adwords ad should bring about curiosity, desire and motivation in the reader. You should express what the customer will gain or achieve with your product or service.
Use targeted keywords in your Google Adwords. Searched keywords that appear in your headline and ad will be highlighted in bold. The highlighted keywords will draw the user’s attention to your ad.
Get the most of your Google Adwords ad. Use each word wisely. Your ad has a limited space. Dont waste it. Make every word count. Remove words like: of, it, a ,an. Replace “and” with “&”.
Get the users attention. Once you have won the users attention with your higlighted keywords, keep them there. Eye catching words and phrases hold their interest. For eg., “Free”, “Sale”, etc. in your Adwords ad can really affect the CTR value.
List the benefits of your product.
Let the user know why you are different from the competition.
Weed out the “Tire Kickers”. You pay for every click-through from your Adwords ad, whether it converts to a sale or not. Therefore, you might want to weed out browsers who you are sure won’t buy anything. You have begun the process of elimination by listing your benefits. Another way to do so this is to provide the price. Users looking for a free product or unwilling to invest rarely change their minds and their click costs you. By providing your price at the end of the ad you ensure a higher conversion ratio from you Adwords ads and a lower customer acqusition cost.
Motivate your user. Use motivational words that affect the user. Personalize them.
Using call to action phrases that provoke a response, in your Google Adwords ad can turn out to be really effective. For eg., “Buy Today - Save 70%”, “Offer ending today”, etc.
